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For owners, partners and business development executives of established service firms (e.g., law, real estate, mortgage, construction, design, consulting, etc.). In this interactive workshop you will learn to define your service business brand in powerful and differentiated ways. You will learn new tools to: Better understand your clients so that you can effectively segment your market; Develop clarity about your real competitive advantages; Create simple, strong messages that communicate your unique value to the clients that want it most.
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