This course will teach students everything necessary to create a reputable email marketing campaign.  Students will learn the fundamentals of email marketing and the importance of its presence in the growth of any company.  Students will learn how to design an email marketing campaign utilizing text, images, and video.  In addition, the student will develop strategies for building and maintaining contact lists, identifying how to avoid spam filters, and how to track the performance of email campaigns. The are plenty of free or affordable options to run effective email marketing campaigns with tools such as Constant Contact, Mailchimp, Aweber, and more!

Learning Objectives:

1. Create an email marketing campaign using text, images, links, and videos.
2. Design and code emails to optimize visibility in various platforms including Outlook, Gmail, AOL, etc.
3. Align campaigns to avoid spam filters and blacklists.
4. Determine the proper resources to create and manage appropriate contact lists.

Prerequisites:  None

Audience:  Business Owners, Business Executives, Marketing Representatives, Marketing Professionals, etc

Length:  8 Hours 

Benefits:

• Credible and professional email marketing campaigns.
• Optimized campaigns that increase your website credibility.
• Increased brand presence.
• Increased website traffic.