Go-to-Market with Michael Skok

Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product.  Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position.  Learn how to develop your “brand essence” and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

We will be checking all attendee registrations at the door this year. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you register as a Harvard student.  Attendance will be limited to registered guests and tickets will not be available at the door.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).