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Startup Secrets: Go-to-Market
Tuesday, December 4, 2012 from 6:00 PM to 8:00 PM (EST)
Go-to-Market with Michael Skok
Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence” and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
We will be checking all attendee registrations at the door this year. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you register as a Harvard student. Attendance will be limited to registered guests and tickets will not be available at the door.
Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).
When & Where
Harvard innovation lab
The Harvard innovation lab is a new and innovative initiative that fosters team-based and entrepreneurial activities and deepens interactions among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston community. The i-lab supports Mayor Thomas M. Menino’s innovation agenda and activates a building that once housed WGBH-TV’s studios.
The i-lab encourages entrepreneurship and innovation across the University, bringing together many cross-curricular interests, including students from Harvard Business School, Harvard College, Harvard Faculty of Arts and Sciences, Harvard Graduate School of Design, Harvard Graduate School of Education, Harvard Kennedy School, Harvard Law School, Harvard Medical School, Harvard School of Dental Medicine, Harvard School of Engineering and Applied Science, and Harvard School of Public Health.