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The 9 Immutable Laws of Social Media MarketingFlorida Direct Marketing AssociationThursday, September 27, 2012 from 11:30 AM to 2:30 PM (EDT)Fort Lauderdale, FL |
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Event Details
Jim Gilbert is back! One of FDMA’s best loved speakers brings you an all new program September 20th: “The 9 Immutable Laws of Social Media Marketing” packed with case study tips and strategies you can take back to the office and use today!
The 9 Immutable Laws of Social Media Marketing
September 20, 2012
About The 9 Immutable Laws of Social Media Marketing:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales. A case study will be presented as an example of how to successfully use the 9 laws... In this informative session Jim Gilbert, author and former direct marketing professor will take you through a few case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales. Note: This presentation has been totally updated for the 2012 social media environment and will include a case study on the differences between engagement 2009 vs engagement 2012.
What you will learn:
• The one social media law that rules all others
• Why trust is the new black
• Over a dozen tried and tested ideas for contest and giveaways
• The art of "the give to get"
• What channel is your parachute?
• How to get your customers to submit video that does your selling for you.
• Customer advocates: How to nurture them to walk through fire for your brand.
• Facebook as a sales channel… YES!
• NEW FOR 2012 - The 8 Stages of Engagement
SPECIAL BONUS 1: Submit your social media marketing efforts in advance and Jim will choose a company to do a live critique with guaranteed takeaway tips!
SPECIAL BONUS 2: TWO lucky winners will receive a FREE one hour Social Media Consultation with Jim.
DATE
Thursday, September 20, 2012
TIME
9:00 AM - 4:00 PM
LOCATION
Westin Hotel
Fort Lauderdale
I-95 and Cypress Creek (East exit)
COST
FDMA Members: $39
NonMembers: $49
When & Where
Westin Hotel Ft. Lauderdale
400 Corporate Dr
Fort Lauderdale,
FL 33334
Thursday, September 27, 2012 from 11:30 AM to 2:30 PM (EDT)
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Organizer
Florida Direct Marketing Association
The FDMA is a regional, professional, all volunteer association serving marketers and businesses in South Florida who utilize Direct Marketing techniques. A trade organization with a rich background and deep history that predates the internet, the FDMA promotes the effective utilization of print and electronic Direct Marketing techniques.
In addition to offering quality networking with industry leaders and experienced professionals in Direct Response Marketing, scheduled events include top-level speakers, educational workshops and a fertile creative environment in a variety of forums that foster networking, friendship and the development of career and project-enhancing professional relationships.
Membership includes leading area companies that use direct marketing, direct marketing agencies, independent professionals, and students.
Membership is open to all interested professionals and students.
FDMA delivers to its members:
Education…through monthly “live events” an opportunity for professional development on a variety of marketing topics.
Community....a place to meet, network and share information with other professionals in every marketing discipline.