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Professional Development Seminar: Crisis Communications
Wednesday, October 24, 2012 from 8:30 AM to 10:30 AM (CDT)
Joy Doss, a senior PR special at Red Rover Marketing, will host a professional development seminar on Wednesday, October 24, 2012 from 8:30 am - 10:30 am at the University Club in the Founders Room B.
Topic: The topics below will outline strategies for crisis management including:
*How to navigate a company and its executive leadership through land mines of the current communications landscape
*Preparing the appropriate message points and keeping your spokespeople on message
*Media training, preparing for enemy fire (the uncomfortable questions and uncomfortable truths)
*The importance of rapid response
*When to let sleeping dogs lie
*How and when to use surrogates/advocates
*Proactive PR, preemptively building goodwill in the community
*Internal communications - How to preemptively build goodwill within the company, how to shore up employee faith and loyalty through a tumultuous or transitional time period
Registration begins at 8:00 a.m.
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About PRSA Memphis
The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers.
The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.
The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.