How to create an effective Social Media Campaign

18 October, full day

Level: intermediate – advanced 

About the course: 

Already know how to use social media but want to apply its potential to realise a successful, cohesive campaign? Then this is the session for you: using class worksheets you will ascertain your goals, learn how to pick the right platforms to fulfil your objectives and get started on planning and implementing your campaign. You will also discuss how to create valuable, sharable content, and learn how to effectively measure the success of your campaign. You will also learn how to handle crisis management, and to implement a cohesive strategy for you to roll out across your business.

Don't forget - Guardian Media Network members get 20% discount on this and other Guardian Media Network events. Register here for free to claim this exclusive offer.

Seminar Facilitator:

Jennifer Begg is a digital media consultant at live free range and a business trainer at Quest Professional. Her experience includes six years on the commercial team at Guardian News & Media. She is an expert in social media, marketing, communications, print and online publishing and events management and promotion, Jennifer is passionate about enabling people to use technology for communication and networking to achieve tangible results.

For more information please contact media.academy@guardian.co.uk or call: 0203 353 4059