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Event Details
The ICSC Summit: Building Quality Content for Value and Revenue will feature industry leaders in a discussion about the ways to create value and increase revenue. The ICSC Summit will enable internet content syndication providers to find out the latest trends, research and licensing issues that impact the industry.
Who Should Attend
Digital publishers, advertising content providers, advertisers, agencies and developers
ICSC Summit Reception - October 19 - Location TBD
6:00 - 8:00pm Network with industry colleagues, providers and ICSC member
Program Agenda - October 20 - The Digital Sandbox
8:00 - 8:30am Registration
8:30 - 8:45 Welcome Remarks: Andrew Sussman
8:45 - 9:30 Advertising: How to Use Content to Adapt to the Post-advertising era
9:30 - 10:15 Research: How Well Does Syndicated Content Perform?
10:15 - 10:30 Coffee
10:45 - 11:30 Licensing: Making Money When ”Information Wants to be Free”
11:30 - 12:15 Video Syndication: Why Viral is Not the Answer
12:15 - 1:00 Luncheon Debate: "Citizen Journalism vs. Professionally Produced Content"
1:30 - 2:00 Open Discussion | Networking | Closing Remarks
For more information, contact: Louise M. Guido at lguido@westcoastgroupny.com
212.203.2122.
When & Where
Digital Sandbox
New York Information Technology Center
55 Broad Street - 4th Floor
New York,
NY 10004
Tuesday, October 20, 2009 from 8:00 AM to 2:00 PM (ET)
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Hosted By
The Westcoast Group NY
The Westcoast Group NY produces high-caliber forums, seminars and exhibitions with companies such as The Wall Street Journal, New York Post, The New York Observer, Departures and Lincoln Center for the Performing Arts, The Westcoast Group NY organizes all aspects of an event.
