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Event Details
class
How to Build a Visionary Company
Tuesday, September 25th from 6:00 - 7:30 pm
Schuyler Brown, Communications Expert & Brand Strategist
Many entrepreneurs are visionary by nature, but have a hard time translating that passion and imagination into the fabric of the company. As a wise woman (Gabrielle Roth) once said, "It takes a lot of discipline to be a free spirit." Those companies we LOVE aren't magnetic and magical by accident, they're not just lucky. At the beginning–and regularly as they grew–they put pen to paper (or fingers to keyboard) and determined the future of their own enterprise by nailing a vision, purpose, values, and product rock. These elements of a brand are foundational, the axis around which your company turns, the criteria by which you make decisions on everything from hiring to marketing to product strategy. This class will explain what they are, how they're used, and how you can nail your own foundation on which to build a successful, visionary company.
Schuyler Brown is a communications expert and brand strategist who has designed and led workshops for leading global brands including Microsoft, Visa, Citibank, Charles Schwab, Sony, and Levis. She has been called a "brand therapist" and brings a supremely human touch to commercial communications. She coaches brands through the hard work of establishing a unique and magnetic presence that draws the right people for the right reasons. Her career has spanned advertising, trendspotting, consumer research, and corporate identity consulting. She has written extensively on buzz marketing, global cultural trends, and the importance of ethics in the business of marketing. She consults for Skyelab and Artha Advisors. Schuyler is currently working on a book about the effects of media on our minds.
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Schuyler Brown
When & Where
General Assembly West
10 E 21st St
New York,
NY 10010
Tuesday, September 25, 2012 from 6:00 PM to 7:30 PM (EDT)
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