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Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World

General Assembly London

Tuesday, September 11, 2012 from 7:00 PM to 8:30 PM (BST)

London, United Kingdom

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Event Details

Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World 

Melissa Andrada, Brand Strategist, Wolff Olins

Tuesday, September 11th  from 7:00 pm - 8:30 pm.

In this class we will help you understand branding beyond the traditional definition of logo and identity and uncover how brand is the role your business plays in the world -- both who you are and who you are for.

The workshop will highlight lessons for startups using real world case studies and give you essential insights into developing your own brand strategy. Students will leave with the tools necessary to guide their startup to the next level.

Students will leave this class knowing how to:

  • Create a brand purpose that defines your startup's role in the world
  • Bring your brand purpose to life across the business 

Melissa Andrada is a brand strategist at Wolff Olins London and has previously taught classes at General Assembly New York. Wolff Olins is a brand consultancy known for helping ambitious leaders drive growth and create moments of change.

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When & Where


4-5 Bonhill Street
EC2A 4BX London
United Kingdom

Tuesday, September 11, 2012 from 7:00 PM to 8:30 PM (BST)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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