Intro to Sales for Technology Startups

Thursday, September 6th from 6:30 - 8:00 pm

Jorge Soto, Sales Director, Mopub.com & Founder, Sales4StartUps

So you’re launching a b2b technology startup and trying to finalize your business model, plan the UI/UX for your MVP (minimum viable product), and determine development milestones. But you’ve forgotten one critical component of your company’s success: Sales.

Startups don’t often think about sales and sales process until much later, resulting in missed opportunities and increased pressure to produce. This course will teach students how to galvanize their startup's sales efforts and immediately capitalize on existing opportunities through:

- Prospecting and Lead Generation

- Presentations, Demoing, and Closing

- Cold Calling, The Sales Cycle, and Types of Sales Structures

- Lead Qualification Cycle

- Sales Team Structure

Class materials required: - Laptop - Create a Google Docs Account - Create a Jigsaw Account (free at http://www.jigsaw.com/)

Jorge Soto has been a serial entrepreneur and sales professional for over eight years, selling everything from consumer products door-to-door to enterprise software. He's currently Inside Sales Director at Mopub.com, Founder of Sales4StartUps, and has worked with startups like 10gen, KickApps, and Nuesoft. He was a top sales person and trainer with The Southwestern Company and has started multiple companies like Feedgen and myTripz.com. Jorge holds a bachelor’s in Psychology and a master’s in Marketing Communications, both from Florida State University.

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