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DFW AMA Dallas Executive Luncheon: To Innovate or Not to Innovate?
Wednesday, October 17, 2012 from 11:15 AM to 1:00 PM (CDT)
To Innovate or Not to Innovate: Is That the Right Question?
Tracey A. Altman, VP of Marketing
Fresherized Foods, Home of Wholly Guacamole
Where does Innovation live in an organization? Is innovation stacked against small companies? Why is innovation important? Where do you start? This session will share a simple formula for helping marketing lead the way in innovation in their companies/brands. Does marketing own it? Maybe not, but we can be the department that leads it. Hear about how Wholly Guacamole on a very very small budget took the produce section by storm being Innovative on many levels – none of which cost a lot of money or time.
Registration ends at 7:00 p.m. on Monday, October 15. Walk-ins will be accepted based on availability only.
Tracey Altman is currently Vice President of Marketing for Wholly Guacamole & Wholly Salsa. She has been responsible for launching and building the brand for the last 5 years. Wholly Guacamole is the number one refrigerated guacamole in the produce section and the number four dip.
Altman has over 20 years experience in B2B and B2C marketing in a plethora of industries – technology, mobility, men’s clothing and her favorite, food. She has managed brand marketing, public relations, trade marketing, web marketing and consumer promotions.
Favorite marketing element: Partnerships - can be very powerful and inexpensive
Biggest marketing challenge today: Marketing something healthy that is in a bag in a box
Her favorite brands are Apple, Bliss and Diet Coke.
Current favorite brilliant ad I wish I was my idea: Swagger Wagon
Ads I am done with: Good Mood Food
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