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Your market strategy is key to your success as an engineering consultant.
Good positioning, differentiating, pricing, and partnering helps you to improve on your success. It is part of connecting with your prospect before you even meet; and a part of helping the client be more comfortable that you are the best person to do the job.
Whether you sell full time retainer contracts, multiple simultaneous part time retainer deals, project focused gigs, or anything you can close, you need a market strategy to optimize your revenue.
As your prospect sees you, the way you implement your market strategy answers key questions about your market, your target clients, and what he/she should believe about your unique consultant capabilities.
Join Al Peterson on August 14th at 8:00 AM at Cogswell Polytechnical College. Al Peterson, Certified Management Consultant, of Peterson Associates, will take you through the steps to create your market strategy. For years, Al, an electrical engineer, has been mentoring and teaching the engineering community how to stand out as a consultant the client wants to hire.
What attendees will Learn:
·Why you need a marketing strategy ·How to develop a marketing strategy (you will complete a strategy during the seminar) ·How to position yourself and your services ·How to assure alignment and client value ·How to differentiate your self vs. competition or client in-house solutions
A time-tested question set will be used along with a workbook and specific examples from the marketing strategies of other consultants, including engineering consultants.
Attendees will take away:
A first version of your market strategy that you will develop during the seminar
Understanding of a process by which you can take your strategy up to the next level
PowerPoint handouts
Exercise material handouts
About Al Peterson
Al is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor, and angel investor. In September of 2002, he founded Peterson Associates. He is a sought after speaker and trainer for the consulting and engineering community.
His eleven-year career at IBM included systems engineer, sales, field management, and regional management positions. After serving as divisional president for two San Francisco financial leasing firms, ITEL and BRAE, he returned to the high tech industry as a management consultant with R.A. Sayles Associates. Several executive positions followed with high-tech companies.
He is an active member of the Institute of Management Consultants—Northern California Chapter— having served as chapter board member and president.
His education includes an MBA (Marketing Focus) from University of California, Berkeley and a BS in Electrical Engineering from Oregon State University.
Registration: (Registration closes August 13th at Midnight. Sorry - no walk-in's permitted.)
Coffee and pastry will be provided. Registration starts at 8am, and the program starts at 8:30.
Lunch will not be provided and the workshop will end promptly at 12:30PM.
Please select your ticket type at the top of this page to register.
This seminar is part of the Marketing Series in the CNSV Seminar Program organized by the IEEE Consultants' Network of Silicon Valley (IEEE-CNSV) to help its members advance their skills during these difficult times.
