The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, announces the first in a series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.

The first webinar "Social Primer: Getting Started With Social Media Marketing” will take place on Thursday, July 26, 2012 from 12:00 PM – 1:00 PM EST.  Lynn Morton, R2i Social Marketing Manager, will lead the webinar and make sure there’s plenty of time to answer questions.

This FREE professional development opportunity is open to AMA members and non-members alike.  

Webinar Description:

With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics of the 4 major platforms (LinkedIn, Twitter, Facebook, & YouTube), as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus). By layering in potential strategies as well as some key metrics based on the goals of your business, this webinar will help catch you up on the current state of social media.

Key Takeaways:

1. An overview of major social media platforms

2. Effective social strategies you can implement immediately

3. Key metrics you should be aware of for each social platform and how they correlate to your business goals

About the Lynn Morton:

Originally a non-profit innovator and one of the association world's first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents. Since her association days, she has made the transition to working with some of R2i’s most high profile clients on conversational content marketing programs, focusing on strategic implementation, meaningful analytic reporting and demonstrable ROI.

Hashtag:

#r2iHowTo