Cultivating an Online Community for Your Brand --Livestream

Lauren Perkins, Founder, Perks Consulting

Tuesday, August 21st, 12:30pm to 1:30pm EST

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community.

Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and distribution. The instructor will also share insights on the roles and responsibilities of community managers and brand ambassadors with tips on audience sourcing and engagement facilitation based on her work building Crunch Fitness's community activities program and architecting the social community structure and guidelines for the 85 Broads global network.

Lauren Perkins is the founder and President of Perks Consulting, a creative and digital services boutique. She is an experiential and digital marketing strategist, cultivated by her previous work at Nike, The Boston Globe, Crunch Fitness, and Laser Cosmetica. At Perks she oversees the agency's mission to create brands, products and campaigns that build relevant and innovative businesses with the fusion of lifestyle and technology.

Over the course of the last decade she has created, managed and led 360-degree lifestyle marketing initiatives that drove year over year growth, including consulting for ABC, Toyota, and Bloomingdales.