Contact ivantage Limited for event and ticket information.
Wednesday, October 28, 2009 at 9:00 AM - Thursday, October 29, 2009 at 5:00 PM (GMT)
ivantage's popular, hands-on training courses for Google Analytics are available as public, scheduled courses in our modern London training centre or as private courses delivered at your own premises.
Our Google Analytics training courses are not seminars; they are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. Our experience is that this format is the most effective for adult learning and knowledge retention. Our instructor presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to re-enforce key concepts.
Google Analytics Interpretation workshop is a one day course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to understand Google Analytics reports, interact with them and improve the way they go on to use the information presented.
Google Analytics Configuration workshop is also a one day course. It is aimed at a similar audience but with the addition of technical staff. It is for people who need to understand how to install, configure and optimise Google Analytics so as to harness its flexibility and optimise its deployment in their own web site's environment.
After successful completion of the Google Analytics Interpretation workshop, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.
After successful completion of the Google Analytics Configuration workshop, students will be able to configure Google Analytics for all but the most complicated of websites in order to ensure Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and how they interact with their website content.
Both days are split into four sessions, each separated by a fifteen minute break and a one hour lunch break. Registration opens at 9:00am and sessions start promptly at 9:30am.
Session 1 – The Google Analytics reporting interface
Accessing Google Analytics
The Google Analytics Dashboard
Editing your Dashboard
E-mailing your Dashboard
E-mailing your Dashboard to colleagues
E-mailing your Dashboard in accordance with a schedule
Exporting your Dashboard
E-mailing and exporting reports
Understanding Google Analytics graphs, graphing options, date range and comparing with data from other periods
Session 2 – Tasks, Goals and Funnels
What is possible with Web Analytics
What is possible with GA
Google Analytics and your website’s Goals
Configuring a basic Goal
Placing a value on a Goal
The $index value
Key Performance Indicators (KPIs) and your site
Google Analytics and Key Performance Indicators (KPIs)
Session 3 – Visits, visitors, traffic and website campaigns
How does GA measure visitors
The ‘Visitors’ report suite
Using, building and applying ‘Advanced Segments’
Reporting on your marketing campaigns
The ‘Traffic Sources’ report suite
Tagging Google Adwords
Tagging other PPC campaigns
Tagging e-mail campaigns
Tagging display advertising
Tagging off-line advertising
When not to tag campaigns
The ‘Visualisation’ tool
Session 4 – Interaction and website content
Reporting on what users are doing on your site
The ‘Content’ and ‘Goals’ report suites
Reporting on what users are searching for on your site
The ‘Site Search’ tool
Reporting on what users are interacting with on your site
The ‘Site Overlay’ tool
The ‘Event Tracking’ module
Creating ‘Custom Reports’
Session 1 – Users, access, accounts, profiles and Adwords integration
Accessing Google Analytics
Auditing user access to Google Analytics
Creating Google accounts
Creating new Google Analytics accounts
Adding, removing and modifying users
Best practice user administration
Checking the Google Analytics Tracking Code (GATC) for your website
Using and deploying the new or legacy GATC on your website
Configuring account settings
Account and profile structure
Creating new profiles
Duplicating existing profiles
Configuring Profile settings
Best practice account and profile structure deployment for agencies, hosting companies and corporates
Integrating Google Adwords with Google Analytics
Session 2 – Data considerations, tracking, goals and e-commerce
Your data and Google
Google Analytics and visitor privacy
Google Analytics reporting delay
Backing-up data with multiple accounts and profiles
Backing-up data with Urchin Software from Google
Web analytics tracking methods
Google Analytics tracking methods
Google Analytics and first party cookies
Google Analytics and the fifth cookie
Configuring the user defined segment
What is possible with web analytics
What is possible with Google Analytics
Google Analytics and your website’s goals
Configuring goals and funnels for simple sites
Configuring goals and funnels for complex sites
Configuring e-commerce
Configuring e-commerce for non e-commerce sites
Configuring ‘Site Search’
Configuring campaign tracking
Session 3 – Filter administration, advanced segments, page and event tracking
Basic filter administration and the Google Analytics default filters
Excluding all visits from an IP address
Excluding all visits from a domain
Including all visits to a directory
Advanced filter administration with custom filters
Upper and lower case filters
Search and replace filters
Look-up table filters
Advanced filters
Advanced cascading filters
Advanced integration with Google Adwords
Using the pageTracker: ._trackPageview() or urchinTracker()
Tracking custom 404 errors with Google Analytics
Tracking other server errors with Google Analytics
Tracking downloads with Google Analytics
Tracking form completion with Google Analytics
Tracking Flash, Video, AJAX and other rich media
Google Analytics and ‘Event Tracking’
Event tracking for Flash
Event tracking for downloads
Event tracking for banners and content boxes
Session 4 – Customising the Google Analytics tracking code and fault finding your Google Analytics installation
Collecting data into multiple Google Analytics accounts
Coding Google Analytics for sub-domains
Advanced filters for sub-domains and visit transitioning
Coding Google Analytics for multiple domains and visit transitioning
Coding Google Analytics for 3rd party domains and visit transitioning
Coding the Google Analytics session cookie timeout
Coding the Google Analytics retuning visitor cookie timeout
Coding Google Analytics cookies to be restricted to sub-directory
Coding for existing campaign tracking URLs to be recognised by Google Analytics
Coding for additional search engines
Coding to ignore referral keywords
Coding to integrate Google Analytics campaign information into a CRM system
Fault finding your installation with Google Analytics reports
The ‘Hostnames’ report
The ‘Browser and OS’ report
The ‘Referring Sites’ and ‘Referral Path’ reports
Fault finding your Google Analytics installation with external tools
Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page.
To give Matt an occasional break, Sharron Lonsdale replaces him as the instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron's biography on out team page.
Public training courses are limited to twenty attendees per day with no more than 3 attendees from a single organisation. Students learn in a pleasant, modern environment with a dedicated desktop PC. The syllabus is the same as for the on-site courses , but may be delivered at a slower pace to ensure all attendees understand the content, practical examples and exercises. Due to the diversity of organisations attending, specific help and advice about individual websites cannot normally be given.
Private onsite training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.
Please select a suitable date to attend from our list of Hands-on Workshops or "Order Now" to book this Workshop.
We run private hands-on Google Adwords workshops on-site virtually every week, both on clients’ sites and at our premises. Feel free to contact us now to discuss your requirements
Students will require online Administration access to an active (recording some data) Google Analytics account throughout the courses.
For on-site courses, it is recommended that each student is equipped with his/her individual PC connected to a network having full Internet access. It is acceptable for students to work in pairs with one PC to a pair. The instructor requires a similar network connection for his/her PC and a data projector with screen for displaying course materials and examples.
All our public training courses can be paid for by credit card or by requesting an invoice. For invoiced payments, (which are subject to credit approval) payment will be due within 30 days. Private training will be invoiced on the same terms.
Wednesday, October 28, 2009 at 9:00 AM
- to -
Thursday, October 29, 2009 at 5:00 PM (GMT)
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Have a question?
Then Please contact the instructors directly or for sales infomation, call + 44 (0) 870 752 1066 or contact us using this form.
Matt Trimmer +44 (0) 778 693 0032
Sharron Lonsdale +44 (0) 203 008 7305
What did previous attendees think*?
Were your objectives met?
90% Said "Yes, all" or "Yes most"
Overall, how did you rate the course?
95% Said "Excellent" or "Good"
Overall, how did you rate the tutor?
95% Said "Excellent" or "Good"
Overall how did you rate the content of the training?
87% Said "Excellent" or "Good"
Overall how did you rate the presentation of the training?
87% Said "Excellent" or "Good"
Would you recommend the training to peers in other organisations?
96% Said "Yes, definitely", "Yes, probably" or "Depends on individual"
*Results of our public and on-site workshop survey of 80 attendees.
About ivantage
ivantage is a Google Analytics Authorized Consultant and an Urchin Authorized Consultant which means we are trained, authorised and supported by Google. ivantage is also a Google Adwords Quallified Company.
ivantage has been a Google Analytics Authorized Consultant and Urchin Authorized Consutlant since 2005 and you can check our professional and Google qualifications here.
ivantage is a leading Internet marketing agency specializing in growing online businesses through traffic generation, traffic analysis and traffic conversion using Natural Search (SEO), Paid Search (PPC), Display Advertising and E-mail marketing augmented by Web Analytics and Conversion Rate Optimisation.
We offer our experience, knowledge and expertise not only to our long term clients but to attendees participating in our popular seminars, public hands-on training courses, private on-site hands-on training courses and short term consulting engagements.
You make investments in training infrequently and the extent of a trainee’s skill at the end of training significantly affects their future capabilities to deliver the outcomes you require.
By choosing a Google Authorized Company to provide your training, you can ensure that you are giving your colleagues the very best start in their engagement with Web analytics and your organization the very best chance of getting the business results you have targeted.
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