Logically you get it. Social Media is here to stay, and they can be powerful business tools. You see the value and have figured out how it can increase PR, and ultimately revenue into your business. You want a strategy for doing so without feeling like a “slimy sales person”. You want a process that is smart and ultimately uses your time wisely and effectively. This workshop will cover all that and MORE!

This is a multi speaker, multi session event! You will not have to pick, you will attend each session!  A 2-course lunch and afternoon snacks will be provided!

Ann Evanston, Warrior-Preneur has developed a clear strategy to bring more revenue into your business through Social Media in less time. At this seminar she has brought together industry experts to develop this strategy for you!

10-11: Opening Session:

Learning your Target Market and How to Access it Online

11:15-12:15: Session One:

Twitter: The Secret Sauce to Attract the Right Clients and Close more Business

Even if your business is LOCAL Twitter is critical! Learn six simple strategies to get the right followers, gain “biz cred” faster than ever before, and increase revenue!

Session 1 presented by:

Ann M. Evanston, MA is a social psychologist who has taken her networking strategies and tactics and applied them in person and online with great success. Over the last year she has received a book series deal (first released April 2009), 6 speaking engagements, and over $40,000 in closed business through social networking. She is ranked #1 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. Ann is a faculty for the American Management Association, and certified Development Dimensions International. She has traveled the globe teaching her strategies.

12:15-1:30 Lunch, questions and networking

1:30-2:30: Session Two:

The Power of LinkedIn: the most Professional of Sites

The Internet is evolving and we are finding exceptional value and powerful results with LinkedIn.  With over 43 million experienced professionals from around the world representing over 200 countries, it is no wonder LinkedIn is the leader in Professional Social On-Line Networking.  As a matter of fact, LinkedIn is so highly recognized; not being on there sends a message that you are NOT a serious business person!  Kim will share how to find and attract laser point prospects and how to use information and leverage relationships on LinkedIn to accelerate your sales cycle and close more deals.

What you will learn at this powerful session:

• Create a winning profile that will attract YOUR audience and maximize LinkedIn’s powerful internal search engine
• Master the basics of promotion and relationship building on LinkedIn
• Learn how to maximize your contacts in both volume and quality

Session 2 presented by:

Kimberly Doss is an accomplished and respected Executive Recruiter and National Trainer with demonstrated results driving recruiting and staffing initiatives for companies such as Genentech, Cisco, Esurrance, Packeteer, Bank of America, Wells Fargo and Charles Schwab.  With over 18 years of expertise in executive recruiting, Kimberly has successfully harnessed the power of social networking to expand her network of professionals and help connect hiring professionals with suitable candidates. Specifically with Linkedin, Kimberly has created several specialized groups including “Women’s Network of Entrepreneurs” which is a group of dedicated entrepreneurs and women in business who are serious about supporting, sharing and promoting their business with like-minded individuals with the intention of building their network and sharing valuable resources.

 
2:45-3:45:Session Three

Take the Techno-geek out of SEO!
Too often we hire a highly technical “SEO expert” to optimize our websites and blogs only to find they pick the bland a often generic keywords. But do they REALLY understand who everyday people, your potential clients search for YOUR business? Take the geek out of SEO and learn the secrets as to what they really search for!
Learn how to:

• Clearly identify what your target customers are searching for and how to market yourself so they find you.
• Laser target the most profitable niche for your service or product.
• Write so the search engines love you.

Session 3 presented by:

Adryenn Ashley:  Former High Tech Priestess and Media Genie, Adryenn Ashley know technology! From hand coding html for legal reference books on CD before the internet was born, to architecting online artificial intelligence applications, she understands how the internet works and thinks.  As the founder of Wow! Is Me, and the CashFlowDNA bootcamps, she has developed a streamlined approach to finding profitable niches that give her clients the ability to create their own thriving economy!

 
4-5pm: Closing Session:

How to Sell without Becoming the “Slimy Salesperson” – It is possible!