Taking Food & Beverage to a New

Level at Maplewood CC

A one-day workshop presented by
Club & Resort Business

Monday, October 15
Maplewood Country Club, Maplewood, N.J.
(presented in conjunction with the CMAA New Jersey Chapter)

This D&R Insights program will provide an on-site, inside look at how Maplewood CC, in just three months time, transformed 3,000 sq. ft. of a tired lower level of its clubhouse into an exciting new “three for one” dining venue.

The story of how the club’s F&B program was turned around through innovative design concepts was featured in C&RB’s July 2011 issue and can also be read online at:
http://www.clubandresortbusiness.com/2011/07/11/taking-fb-to-a-whole-new-level-at-maplewood-cc/

Sponsored by:

Morning Agenda

9:00 – 9:30 AM    Registration and Morning Refreshments

9:30 – 9:35 AM    Welcome and Opening Remarks – Dan Ramella, President, Club & Resort Business

9:35 – 10:15 AM Trends in Club Design & Renovation
Presented by Judd Brown, President and Founder, Judd Brown Designs, Pawtucket, R.I.; Wayne Jacques, President, Jefferson Group Architects, Pawtucket, R.I.; Steve McMahon, Vice President and Co-Founder, Judd Brown Designs and Jefferson Group Architects; Peter Cafaro, Director of Marketing & Business Development, Judd Brown Designs

-       Overview of the private club industry: The cultural shifts in today’s world that are affecting private clubs, and how they relate to the member experience and member recruitment and retention

-       Specific design and renovation trends that clubs are now addressing through facility improvement programs; what’s working—and what isn’t

-       Key steps in the project planning and approval process: How best to initiate it; the best ways to communicate with members about the process, and how to ensure a positive member vote.

-       Special considerations for renovations of existing facilities with historical significance but serious infrastructure issues; the “raze or rebuild” decision

-       Special considerations for F&B-related projects, both for the front and back of the house.

-       Q&A

10:15 – 10:45 AM            The Business Case for “Going Green”
       Presented by RJ Donnelly, Vice President, Donnelly Energy

-       The Road to Green: 10-Step Process for maximizing energy-related savings

-       Show Me the Money: All available incentive monies for energy efficiency and renewable energy projects

-       Low-cost, no-cost Sustainable solutions

-       Member-focused marketing and public relations opportunities from environmental leadership

-       Available resources to assist with sustainability efforts

-       Q&A

10:45 – 11:00 AM              Morning Break

11:00 AM – 11:45 PM Taking F&B to a New Level at Maplewood CC
       Presented by Michael Lusk, General Manager, Maplewood Country Club, Maplewood, N.J.

-       Club/clubhouse history

-       Lower level: Before and after

-       Brick oven and new menu items

-       Tie-ins with other clubhouse and property venues (ballroom, function rooms, patio, etc.)

-       Casual dining/banquet trends

-       Q&A

     11:45 PM – 12:30 PM  Lunch

Afternoon agenda

12:30 – 1:00 PM   Clubhouse tour, led by Maplewood CC members and staff

1:00 – 1:45 PM Baltusrol GC’s Roadmap for Long-Term Renovation Success
       Presented by Kevin Vitale, General Manager/COO, and Jim Redfern, Past Treasurer,
       Baltusrol Golf Club, Springfield, N.J.

                              - Profile/purpose/benefits of long-range plan 

                              - Keeping the plan current and useful

                              - Financial model; avoiding long-term debt

                              - Historical capital projects

                              - Prioritizing capital improvements

                              -Q&A

1:45 – 2:30 PM Project Financing

       (Presented by Matt Jerkovich, The Morris/Jerkovich Group-UBS Financial Services, and Henry A.
       Dreyer, Banking Consultant for UBS Financial Services, Inc.)

-       How financial institutions now view the financial industry, and what they are looking for to extend credit for club industry projects

-       Internal financing options available to clubs; utilizing investable assets to “become your own bank” and fund projects through cash flow

-       Q&A

      2:30 – 3:15 PM Project Management: Planning and “Preconstruction” for Success

      (Panelists from Maplewood CC, Judd Brown Designs/Jefferson Group Architects and
     Donnelly Construction/Donnelly Energy Solutions)

- Two ways to approach a Club Construction Project: Design/Bid/Build vs. Team/Design/Build

-       Assembling the right team

-       Investigation

-       Design Development

-       Preconstruction

-       Construction

-       Q&A

      3:15 – 3:30 PM  Closing remarks/Test for CMI credits

      3:30 – 5:00 PM Individual meetings with project team members/sponsors during cocktails
      and hors d’oeuvres