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SEO, Social Media & CRO Seminar
Wednesday, November 28, 2012 from 9:15 AM to 4:30 PM (GMT)
Leeds, United Kingdom
Branded3's Digital, SEO and Social Media Seminar themed around the financial sector
9:15: Introduction from Vin Chinnaraja, CEO
9:30: The Latest Advanced SEO & Link Strategies, Patrick Altoft
This session will focus on the newest aspects of SEO which are either driving results now or are going to help future-proof your SEO strategy. Designed for in-house online marketers, this session will focus on how to build and implement a financial content strategy, specifically designed to help financial brands reach their customers.
10:15: Future Proofing SEO Strategies, Tim Grice
This seminar will help attendees understand how to develop SEO strategies which stand the test of time. Google’s recent algorithm updates have changed the SEO landscape forever, and this coupled with the integration of social signals and the launch of Google Plus; makes for a very challenging landscape in which ‘shortcut’ SEO techniques will no longer drive results.
11:00: Coffee and croissants
11:15: Q&A session
1:00: Site Review
All four of our experts will review the site of one of the attendees in detail, looking at areas of improvement from a design, SEO, CRO and social point of view.
1:45: Converting Your Traffic Into Customers, Andrew Machin
It's one thing to get traffic to your site, but how do we persuade them to act when they get there? In this session, Andrew will talk about how you can best understand what drives users towards your business goals, through the power of design, usability and persuasion.
2:30: Coffee and cakes
2:45: Social Media in the Financial Sector, Laura Crimmons & Fiona Dunphy
A detailed look at the financial companies and organisations currently leading the way on social media channels. The presentation will focus on the major challenges faced by financial brands who are engaged on social media - and also by those who aren’t – with a look at what these brands stand to gain by achieving social media success.
3:30: Q&A session