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class
Gamification: You're Doing It Wrong
Tuesday, August 21st from 6:00 - 7:30 pm
Michael Wilson, Technology Executive & Entrepreneur
Beyond badges and progress bars, award winning game developer Michael Wilson lectures on the basics of game design and structure while applying those principles to modern digital design. This class caters to both designers and developers currently trying to incorporate gaming features into their company’s products. Common game design principles will be shared and concrete examples of game design layered into business process will be dissected in a two-hour interactive lecture.
This class is theory and methodology, not practice, but we may reference design and programming principles, so rudimentary experience in design or development will be useful.
Michael Wilson is a seasoned technology executive and entrepreneur with experience in every aspect of the digital entertainment, software and advertising industries. With over 15 years of software development leadership in retail software and enterprise web development, his teams have deployed code for many fortune 500 companies including Procter & Gamble, IBM and Electronic Arts. His experience ranges from Chief Technology Officer of a 300 person digital advertising agency to gaming startup CEO. His published papers on the future of digital have received high praise and he is commonly a featured conference speaker on the intersection of digital, advertising and on-line gaming. His diverse platform experience includes enterprise web development tools (Java, .NET, PHP, etc.) and mobile development on popular consumer devices like the iPhone. Projects under his direct technical lead have won many awards including a Webby, selection as an Independent Games Festival Finalist and the coveted Cannes Gold Cyber Lion.
INSTRUCTOR NAME
When & Where
General Assembly West
10 E 21st St
New York,
NY 10010
Tuesday, August 21, 2012 from 6:00 PM to 7:30 PM (EDT)
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