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Event Details
“Six Steps to Launch or Relaunch Your Digital Site/Product/Service”
Instructor: Jeff Mignon
Wednesday, July 11, 7 to 9:30 p.m.
Price: $30, limit 20 students
What: From idea to launch, you might think it's easy to set up a web site or a digital product, but that's deceptive. What are the most important things you need to think about to lay the proper groundwork for success? Jeff Mignon and his company, RevSquare, have been guiding digital product development for more than ten years. They helped more than 50 digital properties start down the road right, avoiding costly and frustrating mistakes and dead ends.
Gain access to Jeff's thinking. And fasten your seat belt: He teaches like a Learjet.
For whom: You are in charge of launching or relaunching a digital service. You'd like to make sure that you know all the steps to perform such task.
This course will go over the following six bullets and give you the key points that you absolutely need to know:
-Product requirements
-Persona and user scenarios
-Content strategy
-UI/UX/Prototyping
-Interactive design
-Development / Q/A
Jeff Mignon
Jeff Mignon is the founder and CEO of the interactive agency RevSquare, specialized in guiding media companies with digital innovation and brands with content marketing.
Jeff has helped major media companies reinvent and create new products and services for two decades in North America and Europe. He has also been actively involved in helping brands develop their content marketing and social media strategy. He likes to say that he is a "product dude".
His clients include The Associated Press (US), Scholastic (US), Showtime (US), Transcontinental (Canada), AFP (France), France 24 (France), Bonnier Business (Sweden), Arte (Germany/France), Edipresse (Switzerland), etc.
He is an adjunct professor at CUNY J-School in the Entrepreneurial Journalism program led by Jeff Jarvis. He co-created Quelcandidat.com, the first participative media with news both from journalists and "citizen journalists" in France, developed during the 2007 Presidential elections.
When & Where
CUNY Graduate School of Journalism
219 W 40th St
New York,
NY 10018
Wednesday, July 11, 2012 from 7:00 PM to 9:30 PM (EDT)
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