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Event Details
This forum, brought to you by the team's at ClickZ, YouTube & Google, will explore the successes and failures companies, celebrities, and politicians have had in the social sphere online and will deliver actionable tactics and strategies so that you can prosper from them. This one-day event is taking place in conjunction with the Search Engine Strategies San Jose Conference & Expo.
| 9:00am-10:00am |
Conference Welcome & Opening Keynote
Clay Shirky
- Keynote Speaker:
Clay Shirky, Author, Here Comes Everybody
|
| 10:00am-10:30am |
Grand Opening of the SES San Jose Expo Hall (open 10:00am-6:30pm) |
| 10:30am-10:45am |
Marketing in a Social Media World
What's social media really about? What's happening in the social space? Is everyone on Twitter? Is blogging a thing of the past? Industry leader Geoff Ramsey of eMarketer sets the stage for this day-long track on Social Media & Video.
|
| 10:45am-11:30am |
Going Social: Effective Advertising via Social Networks
Having a profile and 500 friends isn't enough. This panel will discuss latest trends and best practices for engaging consumers in social media environments.
|
| 11:30am-11:45am |
Session Interval |
| 11:45am-12:45pm |
In the Now: Conversational & Real Time Marketing
With the advent of Twitter, micro-blogging, and mobile video, the publishing model has been turned on its head. How can marketers take advantage of these new tools? This panel will discuss topics ranging from social media's role in the Iranian elections to Ashton Kutcher.
|
| 12:45pm-1:45pm |
Networking Lunch in the Expo Hall |
| 1:45pm-2:45pm |
What Works: Online Video Advertising Made Easy With Google & YouTube
Online video is the fastest growing medium in history. Are you using video in the most effective ways available? This session will introduce three platforms for incorporating sight, sound, and motion into your marketing, along with real-life case studies that drove results.
- Speaker:
Erin Bouchier, Google
|
| 2:45pm-3:00pm |
Session Interval |
| 3:00pm-4:00pm |
What Works: Best Practices / Case Studies for Online Video
Do social media and video really work? In a word, yes. Hear directly from three marketers who've used video to great success across platforms and glean insights and best practices for incorporating these new channels into your marketing efforts.
- Moderator:
Dan Greene, Google TV Ads
|
| 4:00pm-4:30pm |
Afternoon Break in the Expo Hall |
| 4:30pm-5:30pm |
A Social Visit: CMO Fireside Chat
|
| 5:30pm-6:30pm |
Networking Reception in the Expo Hall |
When & Where
San Jose Marriott
301 South Market Street
San Jose,
CA 95113
Tuesday, August 11, 2009 from 8:00 AM to 5:00 PM (PT)
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Hosted By
ClickZ.com
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.
Our mission: to help interactive marketers do their jobs better. Here's what the ClickZ Network offers:
ClickZ News: More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.
ClickZ News Blog: For-the-record observations, notes, and commentary from ClickZ's staff editors on interactive marketing news and trends.
ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.
ClickZ Features: In-depth profiles, interviews, case studies, and features on cutting-edge products, companies, and trends.
ClickZ Job Board: The ClickZ Jobs Section helps connect job seekers with new employment opportunities and provide employers access to our large audience of interactive marketing professionals.
Search Engine Watch: The most respected source of news, information, and analysis covering all aspects of online search.
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ClickZ encourages readers to comment, both positively and negatively, on our articles, columns, and blog posts. As you make your voice heard, please keep in mind we encourage posts that:
• Are on topic
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Questions about our policy? Contact the editors.
ClickZ Marketing Excellence Awards
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that make a positive difference in the online marketing industry, moving the industry forward by providing brilliant examples of what can be accomplished.
Winners and finalists are nominated and selected each year by ClickZ readers and editors in online voting. Congratulations to the 2008 winners. Find out more Awards information on our FAQ page.
