Engaging prospects and customers' through social networks can be a good strategy for many companies. But how do you get started, what do you need to consider, and which results can you expect?

These and other questions will be answered at this web seminar offering practical input to help you embrace social networks as part of your online marketing mix.

You will learn about
- what to consider before getting started
- why and how people engage with social networks and what we have learned from studies of the social networking phenomenon
- build your own social network or establish a presence in an existing social networking platform?
- how to outline a compelling engagement strategy
- setting up a social networking presence on Facebook, Twitter, Xing and LinkedIn
- things to consider when advertising on social networks
- how to attract people to your social network presence using video and other tools
- obstacles to consider before investing ressources into marketing through social networks

This web seminar will include both B2B and B2C case studies. 

About the speaker:
The presenter is Michael Leander - an accomplished direct and interactive marketer. He has spent more than three years experimenting with marketing through social networks and will share some of his important learnings at this web seminar.

More about Michael Leander here