Technology startups and their associated venture capital investors are known for throwing around no small measure of jargon, but one of the buzzwords with actual merit is traction. Traction is shorthand for figured out how to make money, and there a number of local Louisville startups that have achieved traction -- and they want to share what they've learned along the way.

On July 25, the Louisville Digital Association will present a panel of local startup entrepreneurs who will divulge how they achieved that elusive quality called traction, and how you can replicate their success. The panel includes:

• Alex Frommeyer, CEO of Beam Technologies
• Jan Winter, founder of Wordsworth Publishing
• Madison Hammond, partner at Mavizon

The panel will cover:

• What does traction look like?
• How did it happen?
• What iteration are you? How far from the original idea?
• What is next?
• Largest problem you have now?
• What did you wish you had known?

The panel will take place:

• Wednesday July 25th
• 5:30 - 7:30pm
• Interactive Media Lab
• 124 North 1st Street
  Louisville, KY 40202

Admission is free but seating is limited. Reserve your spot here.