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Event Details
class
App Mobile Advertising Ecosystem & Monetization - A Publisher Perspective
COMPLETED - Session 1: Thursday, July 19th from 8-10:30 pm
Session 2: Thursday, August 2nd from 8:00 - 10:30 pm
Kevin Weatherman, VP of Business Development, MoPub
In this two-part class, we'll try to demystify the very confusing mobile advertising ecosystem. From publisher-side tools to how to drive installs, Kevin will highlight the differences among the many players in this confusing space. Specific topics include supply-side tools that help publishers make more money, companies that assist with monetizing remnant inventory (i.e. ad networks), how mobile real-time bidding really works, how to drive in-app purchases, and common practices for running cost-per-install campaigns. We'll also address how an app developer/publisher can build his business on advertising and also how large advertising companies are making aggressive moves into mobile. Come join this exciting event as we discuss the fastest growing medium for content consumption.
Kevin Weatherman is the VP of Business Development at MoPub where he leads a global business development team including publisher sales, account management and demand partner management. MoPub is the leader for in app publisher monetization leveraging a simple open source SDK to facilitate direct sales, cross promotion, ad network mediation and the leading mobile real time bidding exchange (MoPub Marketplace). Prior to MoPub, Kevin helped start the business development department at PubMatic where he was for 3.5 years. At PubMatic, he was on the forefront of the real time bidding revolution that is changing the online advertising ecosystem. He has spent the last seven years in online advertising focused on the publisher side of the business.
Kevin Weatherman
When & Where
10 E 21st St
New York,
NY 10010
Thursday, August 2, 2012 from 8:00 PM to 10:30 PM (EDT)
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