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Actionable PR Tactics for Early Stage Startups
Wednesday, August 1st from 8:00 - 9:30 pm
Elliot Tomaeno, Head of Consumer Technology, Morris+King Company
Launching and scaling an early stage startup is time-consuming and expensive. The last thing you want to do is incur another expense...but you need PR, right? Maybe not. Maybe you can actually do it yourself.
In this session, you’ll learn:
- Whether your startup is ready for PR and what PR can actually do for your bottom-line
- How to tell your company’s story (within the context of the current technology/media landscape)
- What free tools you can use to conduct your startups PR just like big agencies
- How to write an email that appeals to the media
- What professional tactics you can employ to rise above the noise
- How to 'hack' conference/trade show PR
- A conversation about conferences and panels for early stage startups by Alison Flood (Producer at Internet Week)
Elliot Tomaeno is obsessed with consumer technology companies and startups. He has worked with both later stage technology companies such as Facebook, Eventbrite and Groupon as well as emerging startups such as RootMusic (now BandPage), dot429, Firespotter Labs (Nosh and NoshList), Delver (acquired by Sears) and Skillshare.
Elliot recently relocated from San Francisco to co-lead the tech team at the Morris+King Company with Andy Morris while simultaneously mentoring local tech up-and-comers. So far, at Morris+King Company Elliot has worked on high-growth technology companies such as Yext, Conduit, Dachis Group, SponsorHub and the Orchard as well as organized and moderated panels at both Internet Week NY and SXSW.
Elliot Tomaeno
When & Where
10 E 21st St
New York,
NY 10010
Wednesday, August 1, 2012 from 8:00 PM to 9:30 PM (EDT)
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