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Internet Marketing \ Social Media For Small Business Workshop & ExpoWednesday, February 3, 2010 from 8:30 AM to 3:00 PM (PT)Pleasant Hill, CA |
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Event Details
They say that small business owners and professionals consider finding new customers to be the most important and and the most painful things to do in business. But it doesn't have to be that way.
This workshop is geared towards small and medium business owners, and professionals like Attorneys, CPAs, Realtors, and Health and Healing professionals. Use tools like FaceBook, Twitter, Web Pages, and Email Marketing to:
- Increase your revenues.
- Improve your profitability.
- Ensure that you remain relevant, competitive, and alive in your industry.
We've scoured the Bay Area to find you the best and brightest experts on the three most important areas of Internet Marketing. The techniques you learn here will bring you more clients for less then you spend in traditional media. Unlike other workshops which are loaded with technical jargon, TechExperts motto is learn it today, use it tomorrow. You will begin to see immediate results in your marketing campaigns. Seating is limited to only 140 people, so reserve your seat now. Refer a friend and get $5.00 cash or Saxby's Coffee Card back! This is the only class in the Bay covering all three areas. Events like this usually go for over $300.00.
At this workshop you'll be learning about the following three key areas of internet marketing:
- Use social networking tools like Twitter and Facebook, so that your casual contacts become a funnel of new clients.
- Search Engine Optimization (SEO) how the right keyword strategies can get you to the top of the list in Google and Yahoo. Make it so prospects find your page first, rather then your competition.
- Master email marketing and develop your customer list to become a recurring stream of income for your biz.
Laser Target Your Internet Presence Quickly
Presented by: Thomas W. Petty.
Owner Bay Area Search Engine Academy
The rules of advertising have changed drastically in just the last few years, but many business owners still cling to the old ways. Today you will learn new ways to market your business using the power of the Internet. Even if you don't have a Web site, there are many ways to get your message out to people who are already looking for you!
During this session you'll learn:
- How do you get to the top of Google, Yahoo or anywhere else?
- How do you get ahead of your competition?
- How do you figure out what REALLY matters?
- How do you get more prospects to your Web site?
- How to use YouTube to get more hits.
How to Use Social Media and Web 2.0 to Grow your business
presented by Bryan Fikes, Owner & Founder
ZenergyWorks Internet Marketing
Everybody's talking about the power of social media and using social networks like twitter, facebook, linkedin, and more. But how do you use them "correctly" and efficiently to deliver a compelling message to a targeted audience for your business?
Move beyond the buzz words and learn how to use Social Media to make a huge difference in your internet marketing strategy.
In this seminar we will discuss the following:
- How to use Social Media to increase your google ranking for your website.
- How to monetize your Social Networking profile.
- How to connect with hundreds of thousands of possible target clients.
- How to correctly put your Social Networking on Auto-Pilot to work to grow your business 24/7
Have your heard of Utterli, Digg, Stumbleupon or Tumblr? Maybe not, but you will suprized how these can help grow your business.
Best Practices in Email Marketing for Businesses
Presented By: Stu Carty, Constant Contact
Proactive, email marketing is an key component of your overall marketing /communications strategy. Email marketing is cost effective and easy to measure. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
The session will teach you how to:
- Reach more people with your message
- Create email campaigns that get results
- Get your emails opened and read - get more sales.
- Write compelling subject lines and copy
- How to grow your marketing database and bring in consistent profits.
What You Get
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Three awesome workshops, usually priced at over $300.00
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Network with over 140 professionals
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An Expo with potential power partners
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60 day free trial of Constant Contact Email Marketing Service
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Free Web 2.0 Analysis worth over $500.00
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Free SEO Analysis worth over $500.00
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Free overflow Valet parking
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Delicious Back Forty Beef Brisket and Barbecue Chicken Lunch.
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Free Email Marketing Workbook.
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Free Valet Parking on Overflow
Better Than Money Back Guarantee*
We guarantee that if you don't feel you've recieved value for the dollars you spent with us, we'll refund all of your money. Keep the materials you get, hand outs etc.
Agenda
8:00 - Doors Open
8:30 - Arrival and Networking and Expo
9:00 – Website Marketing / SEO presentation (Tom Petty – 75 minutes)
10:15 – Break - Expo
10:45 – Social Networking Web 2.0 presentation (Bryan Fikes – 75 minutes)
12:00 – Buffet Lunch and Structured Networking Session
1:00 – Email Marketing presentation (Stu Carty– 75 minutes)
2:15 – All presenters – final wrap up – best things learned, final Q&A, etc …
3:00 - Close Expo
Speaker Bios
Thomas W. Petty is a Certified Internet Marketing Consultant at WSI. He is also the President of the Bay Area Search Engine Academy, which has a single goal of teaching business owners how to get positioning on the search engines through keyword research and proper content building techniques. He is only one of approximately 2400 HFI-Certified Usability Analysts® in the world. Prior to being an entrepreneur, he retired from a 21 year information technology career at Chevron in California.
Bryan Fikes has worked on the following Web 2.0 campaigns,
Guy Fieri (Food Network Star) - www.guyfieri.com
Carroll Shelby Merchandise - www.carrollshelbymerchandise.com
Wedding Links - www.weddinglinks.com
Xtreme Alien (Soft Drink Lauching using social media) - www.myspace.com/xtremealien
Founded by Bryan Fikes in July 2007, Zenergy Internet Marketing helps small to medium sized businesses compete with bigger companies in the major search engines (Google, Yahoo, MSN). The technology boom makes the internet a viable and valuable source for marketing, and with Zenergy business owners are able to obtain some of the highest returns on their internet advertising dollars. Utilizing Web 2.0 concepts with a solid coding foundation, Zenergy Internet Marketing has built a concrete foundation on helping the "little guy" compete in the bigger markets.
Stu Carty is currently a Regional Development Director at Constant Contact. Since 2006, he has delivered 250+ workshops & presentations on "Best Practices in Email Marketing" to over 10,000 attendees in Northern California & the San Francisco Bay Area. Stu offers proven success in both "Business to Business" (B2B) and "Business to Consumer" (B2C) email marketing. Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs.
Guarantee refunds will take 25 days to process due to paypal policies.
Cancellations must be in writing via email 10 days in advance of event.
When & Where
Back Forty Texas BBQ Conference Center
100 Coggins Drive
Pleasant Hill,
CA 94523
Wednesday, February 3, 2010 from 8:30 AM to 3:00 PM (PT)
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Hosted By
Tech Experts
Hosted by Tech Experts, an association of business experts in technology, this group is for small and medium sized business owners interested in learning more about how technology can improve their business and help it grow. Tech Experts holds events that feature local technology experts on various subjects including web marketing, and social networking to increase business, tech classes, and etc.
Tech Experts does hold regular monthly meetings for entrepreneurs, consultants, and business owners in technology fields, and others are welcome to attend as well. Please visit http://www.meetup.com/techexperts for more information.