Winning the Ultimate Price Competition:
Competing Against Free

DAVID BRYCE, Ph.D. Adjunct Professor Wharton Executive MBA Program

Price competition is a business marketer’s constant worry and a disruptive threat to industry profits and structure. So how should companies respond when a competitor enters their market with a free product? Should they ignore it? Should they rapidly respond with a free product of their own?
 
Professor Bryce’s will present results of a comprehensive study of 34 companies battling free competition across 26 product markets (published in HBR). He will share examples not only from digital markets, but also from physical markets, such as pharmaceuticals, automobiles, and air travel.
  
Don’t miss this important presentation at our special San Francisco meeting location. Bring your business cards and network with top marketers from across San Francisco, East Bay, North Bay and the Peninsula.

In Partnership with:

Event Details:
5:30pm   Check-In / Networking  (food & refreshments included)
6:30pm   Presentation
7:30pm   Wrap-Up / Additonal Networking

About Our Speaker:
DAVID BRYCE is Associate Professor of Organizational Leadership and Strategy at the Marriott School at BYU and is an adjunct professor in the Wharton Executive MBA program. He teaches courses in advanced competitive strategy, economics of strategy, and strategic management. David earned a Ph.D. in strategy and applied economics from The Wharton School at the University of Pennsylvania and is the author or collaborator on a number of thought-leading articles for senior executives, including his latest Harvard Business Review article, “Competing Against Free,” which appeared in the June 2011 issue.  He conducts research in the area of corporate strategy and has published in academic journals such as Management Science and Organization Science.
  
Over the past 20 years, David has served as consultant on important strategic challenges to executives of start-ups, mid-market companies, and major corporations, including Eli Lilly, Prudential, Procter & Gamble, Microsoft, Johnson & Johnson, and the LG Group. He has worked with clients on enterprise strategy, new market entry, branding, pricing, positioning, growth, management redesign, and operations restructuring for greater effectiveness. He has also conducted many strategy-oriented leadership training sessions over the past 10 years within the Fortune 50, including most recently at Microsoft. Prior to his academic career, he held partner, vice president, and other senior positions at several global management consulting firms and has been an advisor to McKinsey and Company.