Contact Chinalytics for event and ticket information.
Wednesday, June 10, 2009 from 7:45 PM - 10:00 PM (GMT+0800)
Speaker: Dixon Dai 戴政, VP of Marketing at Qunar Web Analytics Manager, Qunar
Topic: Perspective on Vertical Search Engines – Travel Search Engines & ROI Performance
如何看垂直搜索和旅游搜索的模式及ROI
I have always believed that the application of web analytics is most advanced in industries and verticals that have a direct $$$ interest in the performance of their websites. The travel industry has been on of the first verticals to make e-commerce work in China and as a result travel sites are leading web analytics users as well. The first to share her perspective was Anya Zhao from Air China. This time we are going to hear from Qunar, China's leading travel search engine. As most e-commerce sites they have to optimize the cost and quality of their traffic as well as the conversion of the traffic on their sites. It will be interesting to learn how they manage that. An additional challenge Qunar has to face is that the final transaction is happening on their partners site, so in order to track real conversions they need data across companies and sites. If you are interested to learn how Qunar solves these challenges...
Please join me and more than 30 other web analytics enthusiasts to learn about web analytics, meet other web analytics enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to:
We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual the knowledge you get in exchange is invaluable.
Address:
Lugas Villa (Description and Map)
朝阳区三里屯北街41号同里后
7 Sanlitun North Street, (right behind '3.3 Plaza' in Sanlitun)
Schedule:
19:45 - Door open
20:15 - 20:45 Presentation
20:45 - 21:00 Q&A Session
21:00 - 22:00 Networking
Looking forward to meeting you on Wednesday June 10th
Florian Pihs -
Planner Strategy and Innovation MRM Worldwide, Beijing
Blogger and Beijing WAW host
Email: florianpihs@gmail.com
Mobile: 13401191916
longmarch.chinalytics.com is an english language blog focussed on promoting actionable web analytics in China
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