In this introductory class, learn how to start a blog for pleasure or professional use. You’ll learn how blogs work at the most basic level, analyze several kinds of blogs and understand how to design a strategy for your own blog.

 In 3 hours, you will learn how to:

·         Search for and discover new blogs

·         Identify the key elements of a blog

·         Analyze what makes a blog successful, including its content, engagement and design.

·         Select the right target audiences for your blog

·         Design an editorial strategy that fits your goals, resources and schedule

The three-part TribU seminar on creating your own blog offers a lively mix of discussions, presentations and short tutorials. A computer is not required for this class. At the start of class, attendees will receive a printed handout that follows the presentation. Afterward, they will be emailed a PDF of the complete presentation. Breakfast will be served at 8:30am before the start of each class. 

TribU Blogging classes are taught by Jimmy Greenfield. Jimmy has been a reporter and website producer at Tribune since 1995. He currently runs ChicagoNow.com, the Tribune's blog network, and since its launch in 2009 has overseen the growth of ChicagoNow from six blogs to several hundred.