Small business owners often overlook their own marketing strategy, planning and implementation because they are overwhelmed with the process, don't know where to begin, and think it's going to incur a high cost. So they push it to the way side and wing their business development and marketing, only to see that there are no new business or increased revenue. Business owners should take their marketing serious if they want to grow their business, become known as an expert in their field, and attract new clients.

Mastering your next level marketing strategy and staging a public relations campaign takes a little planning and yields big results for years. Blending traditional media with social media allows you to be highlighted and grow your level of influence and connections. Once that media is broadcasted on TV or radio, or your company lands a print splash, you can populate your website's online media room will real results.

This seminar will give you step-by-step, easy to implement guidance and understanding to grow your business.  Launching a Public Relations Campaign can be exhilarating and can be leveraged for years to come.     

In this seminar, you will learn:  

• How to create a media campaign that gets results and coverage
• How to partner with the media and gain their respect
• What's in an eMedia Press Kit and examples to use
• How ordinary people can make an extraordinary splash in the media
• An overview of the social media landscape and the best tools to use for efficiency 
• How to build your online media room for media and prospects that instantly gains credibility 
• How to leverage your media coverage with your social media
• Social Media Tools that make your messaging engaging and fun while targeting your ideal audience
  

LynAnn King partners with successful small businesses and empowers entrepreneurs to deliver authentic marketing communications, special events promotions and media campaigns. She brings her visionary leadership in rolling out creative marketing campaigns that create visibility and media coverage. Her clients are business-to-consumer in the luxury and aspiration markets, national speakers, nonprofits, national conferences, published authors, celebrity personalities and other professionals.  

Recently, King has added co-author to her list of accomplishments. She is featured in the recently published book, Woman Entrepreneur Extraordinaire -Top experts share their secrets for more business success from THRIVE Publishing. Her chapter title: The Convergence of Marketing, Sales and Public Relations: Navigating for Small Business Success gives readers an in-depth how-to analysis on becoming a successful marketer and achieving entrepreneurial longevity. “Anyone can call themselves an entrepreneur and sit back and hope the phone will ring,” says King. “Finding one’s marketing voice, though, is mandatory for success.

KingSings PR’s philosophy is to build relationships through messages that engage one’s target audience.

                        

Dubbed as a "Social Media Architect" and a social media marketing manager consultant, Ana Lucia Novak has hands-on experience and active participation in online and offline communities. Her energy and focus has been in the B2B and B2C space, helping professional individuals (Executives, HR, Recruiters, Consultants, Sales) establish an optimized social media presence, develop a social media strategy and implementation plan and provide technical training and best practices.

Event Schedule:

2:00 pm: Registration and Networking

2:30-4:30 pm: Presentation Speeches

4:30-5:00 pm: Q&A and Networking

Cost:

Registration: $29/person

Early Bird by September 17th: $20.00