PARC is celebrating the "Power of 10" years since being incorporated as an independent company with a special PARC Forum invited expert series featuring 10 speakers on 10 aspects of innovation. This talk will feature BJ Fogg, Founder & Director of the Behavior Design Lab at Stanford University. BJ has created a new model of human behavior, which gives practical guidance to research and design projects. His work empowers people to think clearly about the psychology of behavior change -- and then to convert those insights into real-world outcomes. Fortune Magazine selected BJ as one of ten "New Gurus You Should Know".