Attribution Anxiety in a Multi-Channel World

The CeC will be hosting a panel discussion at the Title Nine offices in Emeryville to address Attribution Anxiety.

Marketers are wrestling with the problem of cross-channel attribution: As 5, 10 and 15 contacts across multiple channels becomes the norm in driving sales, understanding what each channel adds to the entire retail footprint is becoming more unclear, yet more vital to our long term growth and success.

Danielle Savin of Lyons Consulting Group will be moderating a discussion with Claire Gordon from Viva Terra and David Tjen of Art.com. Our panelists will share and educate how multi-channel brands are analyzing their marketing spend to maximize overall growth and ROI in each channel.

		ABOUT DANIELLE SAVIN Danielle is the Director, Retail Strategy Consulting at Lyons Consulting Group. Danielle's hands-on experience in design, usability, all forms of eMarketing, eMerchandising, technology, organization, and outsourcing positions her as one of the most seasoned consultants in this industry. In a career spanning more than 20 years in the industries of eCommerce, direct marketing and traditional/brand marketing, Danielle combines experience, vision and talent to assess business needs, develop strategy, and implement and monitor deployment, which allows e-retailing clients to successfully compete across all channels.
		ABOUT CLAIRE GORDON Claire Gordon has been working in the catalog business ever since she discovered that it was one of the only forms of marketing that embraces performance measurement. She has deep experience in strategy, cross-channel marketing and commerce, and taking nuggets of data and turning them into profitable programs; and an enhanced understanding of the consumer home furnishings marketplace from her experience at a variety of retailers. Claire was a founding partner of VivaTerra, an eco-oriented lifestyle catalog. Prior to VivaTerra, she was VP Marketing at Design Within Reach and Co-president/CMO of Smith+Noble. Claire particularly enjoys consulting with start-ups in all of their many forms.
		ABOUT DAVID TJEN David Tjen currently serves as Director of Analytics and Strategy at Art.com in Emeryville. Prior to his role at Art.com, David consulted with companies such as Kodak Gallery, Cafepress and ZipRealty in designing analytical, data warehouse and customer relationship management solutions. Previously, David worked in the software industry for Brio Software (business intelligence) and Sybase (database). While at Brio, David provided business intelligence consulting services to companies across virtually every industry including AOL, Amgen, Boeing, Hewlett-Packard, Blue Cross, Cisco, Morgan Stanley, Motorola, Roche, Warner Music and others. David received his BA in Social Science from UC Berkeley and his MBA from the Walter A. Haas School of Business. He also studied abroad for a semester at Hautes Etudes Comerciales (HEC) in Paris, France, focusing on international and luxury marketing. David lives in Berkeley with his wife, Lynna, and their three children.

Thank you to Bulkley Dunton for sponsoring this event!