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Event Details
class
Building a Brand-Centric Business Strategy // BUSINESS 231
Wednesday, June 6th from 8:00 - 9:30 pm
Lauren Perkins, Founder, Perks Consulting
Creating a brand centric business strategy is an often overlooked yet critical for the success of any start-up venture. This course will teach you how to determine a business strategy while keeping a consistent brand identity. We’ll review the ten tenets of this approach. Students can expect to come away with a rough draft of their strategy from this class.
Lauren Perkins is the founder and President of Perks Consulting and an experienced marketing and strategy expert within health/fitness and spa/beauty. Lauren’s instinctive skills for strategy, branding, marketing, and management were cultivated by her work at Nike, The Boston Globe, and Crunch Fitness. As the former Director of Marketing at Laser Cosmetica, where she drove growth with marketing, branding, and infrastructure development, Lauren leveraged her experience within the beauty and fitness industry to Perks Consulting, while creating synergy of all available marketing channels and social media platforms.
When & Where
902 Broadway, 4th Floor
New York,
10010
Wednesday, June 6, 2012 from 8:00 PM to 9:30 PM (EDT)
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