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May 2012 Marketing Strategy Roundtable
Tuesday, May 22, 2012 from 8:30 AM to 10:00 AM (PDT)
Palo Alto, CA
Strategic Thinking for Social Media Marketing Success
President & Founder
Susby Internet Solutions
Social media marketing is the new Google. Everyone is doing it and hoping for miraculous results. If you’re building campaigns, running contests, and trying to increase your reach without an overall strategy, you may as well be throwing pennies in a fountain and hoping to make a mint.
Conversations, contests, status updates, newsfeeds, tweets, likes, and posts. Knowing where to spend your time and marketing budget on social networks isn’t always obvious. In this quick workshop, we’ll review a few case studies that will inspire your own strategic thinking and teach you the importance of planning before implementing.
After attending you'll walk away knowing:
• How to develop a winning social media marketing strategy
• How your social media marketing strategy fits into your overall marketing strategy
• Successful and failed implementations of social media marketing
When & Where
The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.