Doug Cherry
Abel Band, Chartered
Protecting and securing your organization’s intellectual property.
In our tough economic times, it is more important now than ever to protect unique, intangible assets your organization possesses.
Fundraising events, techniques, & advertising; client information; donor & sponsor data; and marketing materials are all intellectual property that charitable groups need to survive and grow. Learn how to pinpoint your groups’ intellectual properties and how to protect them, as well as ways to wisely use technology to market your group and protect internal data.
Learning Objectives:
1) Recognize and protect intellectual property such as trade secrets, logos and branding
2) Use technology prudently to market (social networking) and protect client, donor & sponsor data
3) Understand ownership of art created by outside consultants
This program covers CFRE Content Area 5:
ACCOUNTABILITY
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