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May 2012 Monthly Meeting
Wednesday, May 23, 2012 from 5:30 PM to 8:00 PM (PDT)
Santa Clara, CA
Lessons From Sybase/SAP:
Optimizing the Mobile Marketing Mix
Mobile marketing is one of the fastest growing categories in the marketing mix. Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile.
In the presentation you will why mobile is a critical marketing tactic, where it fits with other tactics in the a company's marketing mix, examples of specific mobile marketing tactics and the quantitative and qualitative results they produced for Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.
5:30pm Check-In / Networking (food & refreshments included)
7:30pm Wrap-Up / Additonal Networking
About Our Speaker:
MARK WILSON has more than 16 years of experience in marketing and corporate development. As senior vice president of Corporate and Field Marketing, Mark oversees Sybase’s branding and advertising, corporate communications, lead generation, and sales enablement functions. Mark was named by BtoB magazine as one of the Best Marketers for 2009, 2010, and 2011.
Prior to his current role, Mark was responsible for product management and marketing for Sybase 365. He also served as vice president and general manager for Sybase iAnywhere’s On-Demand Solutions Group,and vice president of corporate development for Sybase. Previously, Mark co-led the strategy practice at KPMG Consulting’s Information, Communication and Entertainment Group.
Mark holds an MBA and an MA in public policy from The University of Chicago. He received his BA from University of California at Santa Barbara.
When & Where
The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.