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Event Details
Lessons From Sybase/SAP:
Optimizing the Mobile Marketing Mix
 |
MARK WILSON
SVP, Corporate and Field Marketing
Sybase
|
Mobile marketing is one of the fastest growing categories in the marketing mix. Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile.
In the presentation you will why mobile is a critical marketing tactic, where it fits with other tactics in the a company's marketing mix, examples of specific mobile marketing tactics and the quantitative and qualitative results they produced for Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.
Event Details:
5:30pm Check-In / Networking (food & refreshments included)
6:30pm Presentation
7:30pm Wrap-Up / Additonal Networking
About Our Speaker:
MARK WILSON has more than 16 years of experience in marketing and corporate development. As senior vice president of Corporate and Field Marketing, Mark oversees Sybase’s branding and advertising, corporate communications, lead generation, and sales enablement functions. Mark was named by BtoB magazine as one of the Best Marketers for 2009, 2010, and 2011.
Prior to his current role, Mark was responsible for product management and marketing for Sybase 365. He also served as vice president and general manager for Sybase iAnywhere’s On-Demand Solutions Group,and vice president of corporate development for Sybase. Previously, Mark co-led the strategy practice at KPMG Consulting’s Information, Communication and Entertainment Group.
Mark holds an MBA and an MA in public policy from The University of Chicago. He received his BA from University of California at Santa Barbara.
When & Where
EMC - Santa Clara
2831 Mission College Boulevard
Santa Clara,
CA 95054
Wednesday, May 23, 2012 from 5:30 PM to 8:00 PM (PDT)
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