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May 2012 e-Marketing Roundtable
Thursday, May 10, 2012 from 8:30 AM to 10:00 AM (PDT)
Palo Alto, CA
How to Market to Multiple Decision Makers
Beasley Direct Marketing
The 2012 MarketingSherpa B2B Marketing Benchmark guides states that one of the biggest challenges for B2B marketers is marketing to multiple decision makers. In this session we’ll break down the buying process. We’ll discuss how to discover the key players and their roles -- and conclude with how to segment and target your messaging to all the key decision-makers for your product purchase.
- How to know your buyers
- How to uncover the buying process
- How to segment your messages
When & Where
The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.