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Event Details
How to Market to Multiple Decision Makers
Guest Speaker:
LAURIE BEASLEY
President
Beasley Direct Marketing
The 2012 MarketingSherpa B2B Marketing Benchmark guides states that one of the biggest challenges for B2B marketers is marketing to multiple decision makers. In this session we’ll break down the buying process. We’ll discuss how to discover the key players and their roles -- and conclude with how to segment and target your messaging to all the key decision-makers for your product purchase.
You’ll learn:
- How to know your buyers
- How to uncover the buying process
- How to segment your messages
When & Where
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto,
CA 94304
Thursday, May 10, 2012 from 8:30 AM to 10:00 AM (PDT)
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