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Mobile/Tablet Advertising Ecosystem
Monday, May 21, 2012 from 8:00 PM to 9:30 PM (EDT)
New York, United States
Mobile/Tablet Advertising Ecosystem // BUSINESS 232
Paul Canetti, Founder and CEO, MAZ
Monday, May 21st from 8:00 - 9:30 pm
Web advertising has been around for over a decade, but mobile and tablet advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising. Between mobile and tablet web ads, in-app ads, and content-based advertising, there is a lot to learn about this emerging market. This class will give an overview of the various types of mobile and tablet advertising solutions and explore the ways in which you can implement ads into your mobile and tablet strategy.
Paul Canetti is the founder and CEO of MAZ, a digital publishing platform with a focus on transitioning the print world to tablet and mobile devices. Having previously worked in both technology and publishing at Apple, Condé Nast, and as the Creative Director of a boutique web/app development agency, Canetti truly understands the increasingly important intersection of content, design and technology.
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