The American Marketing Association hosts a panel of experts who can provide guidance, advice and counseling no matter where you are in your career.

If you're in transition and looking for your next marketing job; just graduating or entering the field; looking for the best strategy to climb the career ladder- this event focuses on the solutions and tools you need to advance in this challenging industry.

The evening will feature presentations, discussions and an opportunity for you to ask questions of our esteemed panel of experts. You'll get the opportunity to network with friends and colleagues while hearing from some of New Jersey's best and brightest.

Light fare and refreshments will be served from 6:00 pm until 7:00 pm when we'll begin the evening's business at hand. The evening's presentations and panel will be moderated by AMA president, Andre Paquin.

This event is sponsored by Econsultancy
Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. For more information go to our web site.

 
Our Panel of Experts

Larry Jacobs
Rutgers University Assistant Director of Career Services, Professor of Psychology at Rutgers, Montclair State, Middlesex County College 

Larry is a motivational speaker who practices what he preaches.  Larry was born deaf.  Never heard a thing, but never missed a beat. His achievements include carrying the US Olympic Torch for the Atlanta Games, creating the NJ Disability Awareness Conference and the Veteran’s Transition Conference,  and receiving the Rutgers Human Dignity Award.

In his role as Assistant Director of Career Services at Rutgers, Larry has created and overseen numerous programs to help job seekers. He meets weekly with dozens of students to help them find and reach their career goals; evaluates their resumes, provides interviewing techniques and, encourages them to lead diversified lives.

Larry created Dare 2 Dream, an inspirational, interactive program that provides encouraging career advice. He has presented the program to more than 60,000 people at schools, conferences, companies, and organizations.

Judy Kroll
Executive Outplacement Coach and Senior Consultant at Lee Hecht Harrison

Judy joined Lee Hecht Harrison in 1999 and is currently a Senior Consultant working primarily with individuals on career decision making, career planning and job search strategy.   She has facilitated seminars and workshops and leads the largest networking group in the LHH New Jersey/Delaware/Philly region, the LHH NJ Pharmaceutical Networking Group.   She has a BA in Anthropology from the University of California, Berkeley and an MA in Career Development from John F. Kennedy University.  She is certified to administer and interpret numerous assessment instruments, including MBTI, Strong, Campbell and SDS. 

Judy has counseled individuals from a number of industries including Financial Services, Consumer Packaged Goods, Pharmaceuticals, Insurance, Computer Manufacturing, Telecommunications, Gas & Electric Utilities, Healthcare, and Retail.  Clients include senior level executives, directors, managers and professionals.

Prior to joining LHH, Judy had over 15 years experience in human resources, recruiting, career development and career counseling.  She worked in a variety of industries, including pharmaceutical, information technology consulting, consumer promotions, and non-profit.  Her corporate recruiting experience encompasses a wide variety of functional areas, including clinical research, clinical data and biostatistics, medical education, MIS, marketing, market research, and finance.  She has designed and delivered workshops on presentations skills, performance management, interview skills, resume writing, and self-assessment for career decisions.

Ms. Kroll  previously worked for Bristol Myers Squibb and Berlex Laboratories.

Lonnie Williard
Vice President of Marketing at Mediterranean Snack Foods

Lonnie has more than 20 years’ experience in consumer packaged goods food marketing. She marketed products for Kraft Foods and Nabisco, from smaller brands such as Egg Beaters and Corn Nuts, to larger brands including Oreo, Ritz, and Chips Ahoy!  While living in Sweden, Ms. Williard managed a savory snack portfolio for Kraft International across Nordic countries, including development of multi-country advertising campaigns.

Recently, she has been with entrepreneurial food companies such as Tribeca Oven artisan bread, leveraging consumer insights, and all-natural culinary trends of whole grains and fresh in-store bakery.  Now at Mediterranean Snacks, a rapidly growing company focused on nutritious healthier snacking, she leads all marketing efforts, including the launch of a new product line, HummuZ crispz, and managing graphic re-design of their gluten free Baked Lentil Chips, as well as social media and consumer promotions.

Her brand management passions include building brand equity with innovative new product development, creative package design, and in-store shopper marketing programs, with particular focus on advancing better nutrition.   Lonnie earned her MBA in Marketing from NYU Stern School of Business, and a BSBA in Management from Bucknell University.

Shen Yeniyurt
Professor of Marketing at Rutgers University

Sengun (Shen) Yeniyurt is a tenured Associate Professor of Marketing and  Vice-Chair of the Supply Chain Management and Marketing Sciences Department at Rutgers Business School. Professor Yeniyurt serves as the academic coordinator of the undergraduate and graduate Marketing Programs.  He studied at Michigan State University, where he earned a PhD in Marketing and International Business.  Dr. Yeniyurt is an expert global marketing strategist who specializes in product and brand management as well as supplier relationship management.  His work has appeared in journals such as the Journal of Product Innovation Management, Journal of International Business Studies, Journal of International Marketing, International Marketing Review, International Business Review, Journal of Supply Chain Management, and Marketing Letters.  Professor Yeniyurt has received numerous awards for his accomplishments in research and teaching.  He frequently organizes and teaches in executive training and professional certificate programs.  Dr. Yeniyurt has conducted research and provided expert consultation for projects regarding companies such as Bridgestone, BMW, Chrysler, General Motors, Lockheed Martin, and Toyota. 

Dr. Michaeline Skiba
Professor of Marketing at Monmouth University

Dr. Skiba is an associate professor in the Leon Hess Business School of Monmouth University in West Long Branch, New Jersey.  She teaches in both the Marketing & International Business department (undergraduate program) and the Healthcare Management Concentration (MBA program).  In the business sector, she held senior management positions within three Fortune 500 companies where she developed marketing and management programs, pharmaceutical marketing strategy (pre-launch), healthcare symposia and colloquia (for CME and CPE credit), journal supplements, and market research (focus groups and telephone-based interviews).  Dr. Skiba earned a BS in education and biological sciences from Loyola University Chicago; a MSIR from Loyola University Chicago; a MEd from Boston College; and an EdD from Columbia University.

Ilise Benun
Owner at Marketing Mentor

Ilise Benun, founder of Marketing Mentor and the Creative Freelancer Conference, is a nationally recognized writer, speaker and consultant to creatives and consultants on marketing and money issues. She is the author of several books including The Art of Self Promotion, The Designer’s Guide to Marketing & Pricing, and The Creative  Professional's Guide to Money: How to Think About It, How to Talk About It and What to Do About It. She is also the lead author of two blogs (www.marketingmixblog.com and www.creativefreelancerblog.com), and she publishes Quick Tips from Marketing Mentor via email. To get her Quick Tips, go to: www.marketing-mentortips.com

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