Looks like this event has already ended.

Check out upcoming events by this organizer, or organize your very own event.

View upcoming events Create an event

Understanding the Essentials of Digital Public Relations

Business Marketing Association Phoenix

Tuesday, May 15, 2012 from 3:00 PM to 5:00 PM (MST)

Scottsdale, AZ

Ticket Information

Ticket Type Sales End Price Fee Quantity
BMA Member Ended $20.00 $0.00
Non Member Ended $40.00 $0.00
SHARE THIS EVENT

Event Details

BMA Business Marketing Association Phoenix Educational Value for Your Time and Money

The BMA Presents:

Understanding the Essentials of Digital Public Relations

Public Relations has always been a critical communications channel for business marketers to raise visibility and credibility for their company, products, services and people. Over the last several years, the web has had tremendous influence on public relations. Social media tools have created new ways for companies to engage with their customers. Creation and syndication of content has become an important driver of search marketing, lead generation and other marketing strategies. For many companies, public relations has become a critical way of delivering a constant stream of fresh, compelling content to the marketplace.

Join BMA for a panel discussion where we will get perspectives on all aspects of digital B2B public relations. Hear about what works and what doesn't. Find out what digital techniques and tools you must utilize in order to make public relations an effective part of your marketing mix.

Featured Speakers:
               
 
New Media Editor
The Phoenix Business Journal
   
Manager, Issues & Corporate Social Responsibility
CenturyLink
 
 
Adam Kress is an award-winning multimedia journalist who's been a reporter and editor at the Phoenix Business Journal for the past...
   
Mark Molzen is the issues and corporate social responsibility manager for CenturyLink, a Fortune 500 business and third largest...
 
               
               
 
Consumer Media Relations Manager
Intel Corporation
   
Senior Vice President
Brodeur Partners
 
 
As consumer media relations manager with Intel Corporation’s Global Communications Group, Jessica Hansen is responsible for developing...
   
Sonia Bovio is the senior counselor and leader for Brodeur Partners’ Phoenix office. Brodeur Partners is a strategic communications group...
 
               
               
 
Account Manager
PR Newswire
         
 
Prior to joining PR Newswire, Malcolm Atherton spent the last 7+ years working within the corporate communications, social media, and marketing...
       
               

Also Upcoming:

Marketer of the Year Awards



On April 26, we hold the first Marketer of the Year Awards in partnership with the Phoenix Business Journal. The awards feature a Keynote presentation by Kathy Button Bell, CMO of Emerson. To learn more go to the Marketer of the Year Awards.

Our Sponsors

ASU SkySong Avnet iDS / Technology Marketing
KEO Marketing New Angle Media Prisma Graphic
  Sun Devil Trophy  

For more information on this event and other upcoming meetings, visit the BMA Phoenix website at www.bmaphoenix.org. You can also follow the action on Facebook, Twitter, and LinkedIn.

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

 
 

Upcoming Events

Marketer of the Year Awards

April 26, 2012
5:30pm - 7:30pm
Keynote Speaker:
Kathy Button Bell, CMO - Emerson

Digital Public Relations

May 15 2012: ASU Skysong
Moderator:
Adam Kress – New Media Editor, The Phoenix Business Journal

Panelists:
Mark Molzen – Manager, Issues & Corporate Social Responsibility, CenturyLink

Jessica L. Hansen – Consumer Media Relations Manager, Intel Corporation

Sonia Bovio – Senior Vice President, Brodeur Partners

Malcolm Atherton – Account Manager, PR Newswire

Click Here to Learn More
 
       
© 2012 BMAPhoenix.com All Rights Reserved

When & Where



ASU Skysong
1475 N Scottsdale Rd
Scottsdale, AZ 85257

Tuesday, May 15, 2012 from 3:00 PM to 5:00 PM (MST)


  Add to my calendar

Organizer

Business Marketing Association Phoenix

The Phoenix chapter of the renowned Business Marketing Association is committed to helping senior B2B marketing professionals in the Valley to network, learn and help each other. Today’s marketing professional has more options, with less time to react than ever before. Meet other like-minded professionals who are equally motivated through BMA’s unique programs and mixers. Learn from some of the nation’s top experts on a variety of marketing topics at BMA seminars, mixers and special events.

Visit BMAPhoenix.org for more information.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.