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Managing the 'Four Core' for the Survival of your Business | San Diego South Chamber of Commerce Business Alliance
Wednesday, April 25, 2012 from 5:30 PM to 7:00 PM (PDT)
Chula Vista, CA
The Business Alliance is a group of passionate entrepreneurs and business owners that are dedicated to helping one another improve on the essential 'Four Core' business proficiency areas of Marketing, Operations, Finance and Management.
Following our successful kick-off meeting last month, our upcoming meetup will focus on on the crucial core area of Marketing...
Is your marketing strategy working for you?
Perhaps nothing will determine the success or decline of your venture more than your marketing efforts or approach...
But what works??? Which media should I use to advertise? Where? What can I afford? How should I price my product? How do I reach my ideal customer? How can I convince them to do business with my company? How can I increase my sales?
Too often, entrepreneurs believe that all they have to do is provide a highter quality product than their competitors for a lower price and they will succeed. But that rarely works and is not enough!
Or they think that what worked yesterday will still work today or tomorrow. Marketing opportunities, channels and media are changing constantly. Successful businesses regularly explore new methods and practices.
Even the best product or service at the lowest price will not produce sales if you customer does not know about you, or how to buy from you. But how? You may be an expert in most aspects of your products or services, but if you don't properly market, you will not succeed or grow your business.
What you need is marketing strategy that really works. You need to deliver the right message, via the right channel, at the right time, to the right client, for the right product at the right price.
Let's explore some options and possibilities.
This will not be your typical presention, but rather, a collaborative master minding resource. Be ready to share your marketing questions and challenges as well as to contribute your ideas, experiences and solutions to the concerns expressed by others.
This event is hosted by:
San Diego South Chamber of Commerce is a business development focused, entrepreneurial spirit-filled, purpose-driven non-profit corporation committed to changing the way people do business.
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