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An Overview of Digital Sales: What You Need to Know // BUSINESS 351
Russell D'Souza, Founder, SeatGeek
May 9th from 6:00 - 7:30 pm
Advertising isn't just a viable revenue stream for media properties, startups can run ads as well. Ads generate hundreds of thousands of dollars each year for SeatGeek.
In this session, we'll explain how brands work with advertising agency and how a startup needs to approach brands / agencies.
Overview:
- Discuss different types of budgets (branding / awareness vs. direct response).
- Which should you go after?
- Highlight various advertising options IAB banner ads, adsense, CPC ads.
- Why are sponsorships ideal compared to these mediums?
Digital sponsorships will cover:
- Benefits of digital sponsorships for publisher and advertiser
- How to unearth sponsorships placements on your site.
- Importance of flexibility and creativity
- Show sample pitch decks and emails we send advertisers and agencies
- Timeline for closing deals
- Pitfalls (e.g. contract terms that you need to avoid)
- Hiring digital sales
Russell D'Souza is the founder of SeatGeek. A 2007 Dartmouth College graduate, Russell founded two Internet companies before starting SeatGeek. At SeatGeek, Russ manages the marketing team and is heavily involved in business development, digital sales, SEO, paid user acquisition, and PR initiatives.
When & Where
902 Broadway, 4th Floor
New York,
10010
Wednesday, May 9, 2012 from 6:00 PM to 7:30 PM (EDT)
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