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G2 Marketing in the Round Training: Chicago
Monday, May 14, 2012 from 5:00 PM to 8:30 PM (CDT)
The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.
This training provides useful tips on:
- How to form your marketing round
- What are the best methods to develop an integrated multichannel marketing program
- Which approaches work best based on your marketing round's strengths
- How to measure your results
- How to integrate social media
- Best practices based on panel and attendee experiences
Gini Dietrich leads off with her opening keynote on breaking down silos and transforming corporate culture to empower integrated marketing.
Geoff Livingston follows with a training on multichannel marketing approaches and selecting tactics.
Finally, the two authors, Adam Keats (Weber Shandwick), and Terra Dankowski (Cision) form a panel to discuss best practices in integrated multichannel marketing programs.
The event concludes with a networking reception with cocktails and hors d'ouvres. Every attendee receives a autographed copy of Marketing in the Round.
Drinks, apps, and a book are included in your fee.
Cision is the leading global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.
Weber Shandwick is one of the world's leading global public relations firms with offices in 81 countries around the world. The firm’s success is built on its deep commitment to client service, its people, creativity, collaboration and -engaging stakeholders in new and creative ways to build brands and reputation.
When & Where
Patrick Ashamalla, Shonali Burke and Geoff Livingston
About Geoff Livingston
Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically to build loyal networks for business, change and higher knowledge.
A former journalist, Livingston continues to write, and has authored three books. Most recently he co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate. Professionally, he has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), and many others on marketing campaigns.
About Shonali Burke
Shonali owns Shonali Burke Consulting and runs a popular blog on her company site. She helps people to cut through the communication crap – especially since there’s so much of it in the digital world! – and get things done.
She worked in the field for a long time, and in two continents. Shonali has prior small and large agency experience, as well as in several verticals in the for-and not-for-profit sectors.
About a Brand New Way
In 2004, like many creative firms, A Brand New Way was started in the basement of one person's home. However, our firm was founded on a specific focus that set us apart from others. Patrick Ashamalla stated that the mission of A Brand New Way is to "Create Engaging Interactive Experiences."
With this core focus in mind, A Brand New Way has grown to become a globaly recongized firm delivering on our mission for some of the world's leading businesses. Engaging interactive experiences have found their way into the dialog between businesses and their audience, adding value and relevance to the conversation.