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Trails Marketing and Promotion with Chris Hughes

Ontario Trails Council

Thursday, October 18, 2012 from 9:00 AM to 5:00 PM (EDT)

Kingston, Ontario

Ticket Information

Type Remaining End     Quantity
Trails Marketing and Promotion with Chris Hughes - pay by Paypal
Course cost - if processing through Paypal HST will be added as well as Paypal fees upon purchase - Thanks
Sold Out Oct 5, 2013 Free  
Trails Marketing and Promotion with Chris Hughes - pay by cheque
HST Included
Sold Out Oct 5, 2013 Free  

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Event Details

Course Objective: The objective of this module is to impart participants with an understanding of the principles of marketing and promotion and how they can be applied to marketing and promotion of trails.

 

Course Outline:


In this module participants will learn:

 

1.     How to gather the appropriate information relating to the overall sate and market readiness of your trails.

 

2.     How to market trails to specific trail user groups.

 

3.     General marketing and promotional techniques using both established media and electronic means.

 

4.     How to apply general marketing and promotion techniques to their trail systems.

 

5.     How to identify and establish relationships with local and regional tourism, and economic development programs.

 

6.     How to establish partnerships with local vendors and service providers to aid in marketing effort, and provide products and services to trail visitors.

 

7.     How to establish working relationships with different forms of the media service industry

 

8.     How to incorporate marketing and promotion into local and regional tourism plans

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When & Where



The Great Waterway - Region 9 Regional Tourism Organization
Innovation Park, 945 Princess St.
Suite 202
Kingston, Ontario K7L 5L9
Canada

Thursday, October 18, 2012 from 9:00 AM to 5:00 PM (EDT)


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