Join us immediately following WakeUp StartUp for the first OSU Office of Technology Speaker Series.  

This hour long session features a technology and entprereneurial thought leader enlighten us on an important topic.  Please register separate from WakeUp Startup so we know about how many will stay!

What:  Minimal Viable Concept - "Everything I Know About Investing I Learned in Vegas"

• Both investors and founders know that startups are a gamble--as they go into every new opportunity with knowledge that the odds are long, but the potential payout large.  The process of launching a startup and seeking funding feels like a high stakes bet, with established rules and biases.  Unfortunately, most investors have mimicked the roulette wheel in their decision-making, the game with the longest odds and least strategy in the house.  But a new model is forming as investors work harder to select startups and coach them throughout the process.  It's a model closer to Blackjack, and similarly comes with a much higher rate of return.  Bob Gilbreath describes his recent journey to the investor side and some of the tools that he and others have developed to improve the odds of startup success.

• Check out the Inc Magazine Article here.

Who:  Bob Gilbreath  - bio here

• After launching new products at Procter & Gamble and successfully selling his digital advertising agency, Bridge Worldwide, to WPP last year, Bob Gilbreath is the most recent hire at CincyTech, one of the region's largest venture investors and startup supporters.  He also is the founder of the Minimum Viable Concept Test, a tool that brings a quantitative research model to digital consumer services.  Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning.

When:  April 13, 2012 9 - 10 AM