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Often business owners price their products by marking up their cost. Although this is an important consideration, it has no bearing on customer’s perceived value and what they are willing to pay. The same product can be priced in different ways to be attractive to different market segments. Learning how to understanding your customer’s perceived value and pricing appropriately is crucial to profitable success.
§ Pricing strategies
§ Using mixed pricing strategies to reach various prospective customers’ value points
§ Matching pricing with fluctuating demand
§ Maximizing profits with various pricing strategies and tactics
Registration is required. Partial scholarship may be available to those who qualify. Contact 508-363-2300 with questions or for scholarship eligibility.
When & Where
Center for Women & Enterprise
50 Elm Street
2nd Floor
Worcester,
01609
Wednesday, April 25, 2012 from 6:00 PM to 8:00 PM (EDT)
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