In today's turbulent economy it is more important than ever that product professionals create a competitive edge for both themselves and their products. As budgets shrink product efficiency becomes crucial. By acquiring the knowledge and demonstrating their competency through certification, Certified Product Managers™ and Certified Product Marketing Managers™ establish and build upon that competitive edge.

The Certified Product Manager™(CPM) and Certified Product Marketing Manager™(CPMM) credential granted by the AIPMM crosses industry barriers as it focuses on strategies and skills considered best practices throughout many disciplines. The program outlines core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM program sets the standard with proven methods and processes. The program ensures that individuals:

  Demonstrate a thorough understand of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.

  Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:

   o New product development to product elimination
   o Start-up companies to established organizations