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G2 Marketing in the Round: Washington, DC
Thursday, June 21, 2012 from 4:00 PM to 7:30 PM (EDT)
Join us for the G2 discussion and launch party based on the book Marketing in the Round by Gini Dietrich and Geoff Livingston. Que Publishing has provided complimentary copies for the first 50 attendees!
The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.
This training provides useful tips on:
- How to form your marketing round
- What are the best methods to develop an integrated multichannel marketing program
- Which approaches work best based on your marketing round's strengths
- How to measure your results
- How to integrate social media
- Best practices based on panel and attendee experiences
Gini Dietrich leads off with her opening keynote on breaking down silos and transforming corporate culture to empower integrated marketing.
Geoff Livingston follows with a training on multichannel marketing approaches and selecting tactics.
Finally, the two authors form a panel to discuss best practices in integrated multichannel marketing programs.
The event is concluded with a networking reception with cocktails and hors d'ouvres. Every attendee receives a autographed copy of Marketing in the Round.
Special thanks to AARP for hosting and sponsoring the event, and to Pappas Group and SpeakerBox for serving as a promotional sponsors. Tickets are $35 to pay for food, beverages and books. We are still seeking event sponsors.
When & Where
Patrick Ashamalla, Shonali Burke and Geoff Livingston
About Geoff Livingston
Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically to build loyal networks for business, change and higher knowledge.
A former journalist, Livingston continues to write, and has authored three books. Most recently he co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate. Professionally, he has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), and many others on marketing campaigns.
About Shonali Burke
Shonali owns Shonali Burke Consulting and runs a popular blog on her company site. She helps people to cut through the communication crap – especially since there’s so much of it in the digital world! – and get things done.
She worked in the field for a long time, and in two continents. Shonali has prior small and large agency experience, as well as in several verticals in the for-and not-for-profit sectors.
About a Brand New Way
In 2004, like many creative firms, A Brand New Way was started in the basement of one person's home. However, our firm was founded on a specific focus that set us apart from others. Patrick Ashamalla stated that the mission of A Brand New Way is to "Create Engaging Interactive Experiences."
With this core focus in mind, A Brand New Way has grown to become a globaly recongized firm delivering on our mission for some of the world's leading businesses. Engaging interactive experiences have found their way into the dialog between businesses and their audience, adding value and relevance to the conversation.