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For 10 years, Jason Kernevich and Dustin Summers have been working together as the Heads of State for clients as diverse as The New York Times, Starbucks, the School of Visual Arts, Penguin, and bands like R.E.M., Wilco and The National. Throughout those 10 years they've had an up and down relationship with typography. This talk will feature various typographic tales in which our heroes fall in love with letters, rebel against fonts, forsake letterforms to become illustrators, and then beg for forgiveness.