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Event Details
Astia invites you to join the Astia Community for
Consumer Day – San Francisco
Wednesday 3rd March from 10am to 6pm including network reception
Astia has expanded its Doing it Right Program with a Consumer focused initiative. To it kick off we are hosting Consumer Day for current Astia Clients, members of the Astia Community who focus on the Consumer space and many of you who are wondering if Astia will be a value to you.
Why Attend?
- Benefit from the Astia Community
- Hear Investors discuss what they look for in Consumer Opportunities
- Network with your peer entrepreneurs
- Learn how Astia can support you and your business
This is Complimentary to Astia Clients & Astia Applicants and only $35 per person for companies that are interested in joining the Astia Community.
Agenda for the day
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Time
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Session Overview
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Description
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Notes
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10am
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Welcome & Introduction
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Astia 2010 - Introduction to Astia and the Program - how strategy meets effective execution and what that means to bootstrapped Consumer facing companies
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Katie Nittler
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10.15am
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KEYNOTE
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11.00 - 12.15pm
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Best Practices in Funding / Success Stories
PANEL of Investors & Entrepreneurs
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This session will start with a recent funding success story in the Consumer space: from both investors and strategic partners. Entrepreneurs will be introduced to best practices for investor presentations with a focus on how to position your company as an attractive investment opportunity. Included in this session will be the essentials for presentations to angels, venture capitalists, strategic investors, potential partners and other investment sources.
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Moderator: Cyndie Beckwith
Panelists:
Shanna Tellerman, WildPockets
Shannon McClenaghan, Jimmie Jane
Lara Druyan, Allegis Capital
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12.15 - 1.30pm
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LUNCH
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1.30-3.00pm
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Developing a Blueprint for today's Market
PANEL of Investors and Entrepreneurs
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Have you ever wondered what potential investors consider deal breakers? This session will help entrepreneurs gain a fundamental understanding of how investors evaluate investment opportunities in the Consumer Market; how they evaluate the structure of a company, the team, the market opportunity, the business model and how you are managing cash flow and projecting inventory. This session will include a panel of seasoned investors.
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Moderator: Barbara Tallent
Panelists:
Sam Angus, Fenwick & West
Karin Rotem, Physic Ventures
Bo Arlander, Moxie Capital
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3.00 - 3.30pm
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BREAK
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3.30pm - 5.00pm
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Marketing Workshop
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The Art of the Launch and how to prioritize marketing to the consumer vs the Investors. This session is designed to help Astia entrepreneurs create a roadmap that causes consumers to give up something valuable, such as money or time, to engage with your company or your product and to balance the time they spend promoting their companies to the Investors!
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Deb Doyle to facilitate
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5.00 - 6.00pm
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Networking Happy Hour
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Where
Fenwick & West LLP
555 California Street
12th Floor
San Francisco,
CA 94104
Other Maps:
